Cable Television advertising offers the ability for advertisers to effectively and affordably target their message using the most persuasive advertising medium there is--television. Smart marketers and businesses are using Cable Television advertising more every year for several reasons:
Growth
The statistics are staggering. Less than 20 years ago, cable viewing could hardly be measured in Nielsen ratings. Now cable regularly captures over 50% of households viewing television. Twenty years ago, less than one out of four American homes subscribed to cable. Today, three out of four homes receive cable service.
Viewership
Cable provides advertisers with a stable viewing environment that leads to greater commercial exposure. Cable’s audience consistently spends more hours tuned to cable programming—meaning that cable has less audience turnover and greater commercial exposure. In fact, audience turnover on broadcast TV is now 20% higher than cable’s.
Targeting
Cable networks were created exclusively to serve specific segments of American society. Cable networks reach viewers four ways: demographically, psychographically, buyer graphically, and geographically.
Cable Delivers
Each cable channel has a “personality” and thus appeals to a specific audience. When you advertise on cable, your message goes directly to the consumers who are most likely to want your product or service. Cable continues to invest heavily in its programming and cable operators are investing billions to provide consumers with high speed, broadband voice, video, and data services. Cable is perfectly positioned for even greater success in the new millennium.
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