
Our Marketing Research department offers clients the most current and comprehensive research information such as Scarborough Research, Nielsen Rating reports, consumer profiles and competitive expenditure analysis.

Local qualitative research. The Griffin Reports and Media Audit research contains lifestyle, demographic and psychographic data compiled from extensive surveys of residents (A18+). Who in your market buys your product or service? How much do they spend? What cable networks, newspapers, TV and radio stations do they prefer? The answers to these questions for over 470 products and categories are available.

Local quantitative research. TV audience information is furnished 4 times each year. We can provide audience viewership information by ratings, GRPs, reach, frequency, cume, by cable network and daypart.


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