Branding your business with a good cause can generate goodwill, and even sales.
According to a recent study, 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing, and 90% of consumers want companies to tell them the ways they are supporting causes.* Charity tie-ins or cause-related marketing can help strengthen your company’s connection with the community and your customers.
Whether it’s “Mammogram Screening Month” or the March of Dimes “March for Babies” or a “Family Cycling Safety Event,” Insight Media can build partnerships and increase awareness for your business. Tell us what your passion is, and we’ll help you make a difference.
*Cone Inc. — 2010 Cone Cause Evolution Study