The Insight Media research team can provide the most detailed, in-depth, comprehensive market information available. Need help planning your next advertising campaign? Want to know the cable networks that attract your audience in your marketplace? With Insight, you’ll benefit from exhaustive market research from unbiased sources, including the most trusted names.
Qualitative Research
Who buys your product or service? What media do they prefer – cable, newspapers, radio? Scarborough qualitative research contains lifestyle, demographic and psychographic data compiled from extensive surveys of residents in your market.
Quantitative Research
Based on data from Nielsen, get audience viewership information by ratings, GRPs, reach, frequency, cume, by cable network and daypart. In addition, overnight ratings information is available for the Louisville market.
Precision Marketing
Using Claritas mapping, we’ll integrate and analyze a wide variety of databases, including MRI, Census and Retail Spending to produce comprehensive maps for any market. Plot where people live by determining behaviors, needs and preferences – so it’s easy to direct ad messages to the customers closest to your business.
Resources vary by market. Contact your local Insight Media office today for more information on putting our market research to work for your business.